Years of Proven Results
When you sign on to work with Bobsled, you’re getting access to the most carefully assembled team in the industry. Each member of that team has specific, repeated experience helping brands like yours to scale on Amazon. If you’re facing challenges, chances are we’ve confronted and overcome that challenge in the past, and we’ve likely developed a streamlined and proven process for consistently addressing that challenge quickly and effectively. That’s the power of working with a company where every member of the team is a skilled Amazon expert with knowledge and experience you can trust.
We put our experience and knowledge to work for our clients, helping their brands scale on Amazon and leveling up their sales.
Kiri Masters, Founder & CEO
Kiri launched her first e-commerce business as a side project while pursuing a career as a commercial banker at JP Morgan Chase. That project taught her invaluable lessons and she quickly realized how many brands could benefit from those same lessons and techniques. She founded Bobsled Marketing to do exactly that--help other business owners navigate Amazon profitably while safely protecting their brands.
In 2016, she published The Amazon Expansion Plan, which gives readers a close-up view of the proven system that generates predictably lucrative results for our clients. Kiri is also a featured contributor on the RetailWire panel of retail experts, and the winner of a Silver Stevie® Award for Young Female Entrepreneur of the Year.
Our expertise isn't theoretical. We've applied it to great, demonstrable success for our loyal clients.
When we began working with this gourmet food brand, it became clear they weren’t properly leveraging the giftable nature of their products.
By optimizing their product listings for holiday keywords, we were able to boost their visibility when it counted, leveraging the holidays to boost this brand’s sales by 837%.
Meet the Bobsled Team
Julie Spear, Operations Manager
As the very first Bobsled employee, Julie has launched hundreds of products for new and established brands on Amazon. Julie's work as Operations Manager entails accountability for the results of Bobsled’s work with clients, ensuring that project teams are delivering results efficiently and effectively.
Prior to joining Bobsled, Julie was the Program Director for a large private school in Chicago. Julie saw the school through growth of over 500%.
This experience helped Julie to grow her strategic planning skills to facilitate an organization's planned growth, while also supporting teams and holding true to the organization’s vision and values.
Julie calls Cleveland her home. She is also the co-host of the Ecommerce Brain Trust podcast with Kiri Masters.
“My background in education and counseling also helps me ask the right questions to get to the essence of an issue and help find solutions.”
Tom Crosthwaite, MARKETING Manager
As co-founder and Sales Manager, Tom spends most of his time listening to our prospective clients to understand the unique conditions that affect their brands on Amazon and earning their trust by demonstrating how an effective Amazon channel strategy can help them achieve their revenue goals without hurting brand perception.
Beyond his current role at Bobsled, Tom has a background in digital marketing and is an Australian native who now lives in Brooklyn, New York.
Saied Ghaffarian, Sales Acquisition Executive
Saied is a passionate problem solver with a penchant for getting things done. Highly motivated, charismatic and adaptable with success creating and nurturing brands for startups worldwide.
Prior to joining Bobsled, Saied was the Director of Sales & Marketing at Ethnic Lanna, a Thai manufacturer of Handbags, Clothing and Apparel. There, he managed a catalog of 10,000 items across 16 online storefronts including ebay, etsy, alibaba, and Amazon.
Before moving back to New York and joining Bobsled, Saied worked as a Project Manager at the software company AMZ Tracker. He worked side by side with sellers to provide insights into listing performance, ranking, and developing strategies and writing content with a focus on maximizing revenue. Saied prides himself on his ability to listen really well.
“Before Bobsled can help any client, it's important to understand their needs and the unique challenges they face. Every account is unique. If you're not listening to a client, you won't know how to help them.”
Louise Gray, Client Services Manager
Louise oversees the Client Services team and is accountable for delivering results to our clients efficiently and effectively. With an MBA in Marketing and Finance, Louise is in tune with client priorities and works with Client Project Managers to create long term strategies for them on Amazon.
In a past life, Louise worked at Sony PlayStation, managing production resources and schedules for multi-million-dollar video games. Louise is also a published writer and is a certified Project Manager through the Project Management Institute. Louise supports the Bobsled team from sunny San Diego, California.
Noelle Barnes, SALES Manager
Noelle is an accomplished digital marketing manager with experience working for companies like Microsoft, Rhapsody International and Getty Images. Noelle’s career also notably includes nine years working for Amazon, helping launch new initiatives like Amazon Prime Instant Video. Now, Noelle leverages her unique understanding of Amazon to build strategic brand and product launch plans for Amazon.com sellers. She calls Seattle, Washington home.
“I think analytically but creatively; I take measured risks to grow businesses, and I enjoy doing it. Had you told me 20 years ago that this is where I'd be now, I'd have thought you were nuts. But I wouldn't trade it for anything.”
Joanna Otto, Client Project Manager
Joanna Otto was a Amazon Brand Specialist and Associate Vendor Manager before joining Bobsled in 2018. She worked with over 100 Vendors to create merchandising plans, conduct financial analysis of business growth opportunities, and leverage marketing outlets to increase exposure and SEO for her assigned accounts. During this time she worked primarily with apparel and footwear brands, one of the most complex categories on Amazon.
Joanna's direct experience of working with Vendors within Amazon's closed systems allows her to quickly benchmark and execute on business opportunities for Bobsled's clients.
"In 4.5 years at Amazon, I have developed an "Amazonian" mentality and exercise deep diving, thinking big, and earning trust of others."
Will Haire, PPC Manager
Will is a responsible for managing and growing our clients’ paid search results at Bobsled. Will is a certified Google Partner and as a digital marketer, his portfolio includes companies like Upglobal, OneWayLimo and the Smithsonian Channel.
Will has worked in different capacities supporting digital marketing efforts for startups and businesses of all sizes. He is a flexible, organized and data-driven PPC Manager who is skilled at identifying key metrics to target in order to achieve growth. He enjoys collaborating with Bobsled team members and his clients to meet account goals.
“I am metrics driven and a proponent of the Lean Analytics system of marketing. My strength lies in my ability to manage expectations, manage interpersonal skills and execute on digital strategies to achieve company objectives.”
Jesse Chembars, Client Project Manager
Jesse joined us with an extensive background in e-commerce project management, having worked with both branded and private label products. He's worked with numerous marketplaces like Wal-Mart, eBay, Sears, Jet, and, most relevantly, Amazon.
Jesse is highly analytical, having earned a degree in business administration, and likes to let the data in client accounts tell its own story.
He is truly passionate about helping businesses grow and educating ecommerce sellers on the nuances of Amazon. He has made it his personal mission to stay on top of all Amazon news and trends - a daunting task for some but a motivator for Jesse! He calls Georgia home.
Lauren Sutehall, Client Project Manager
Lauren has an MBA from Northwestern University’s Kellogg School of Management. She is an experienced Project Manager and team leader. Her background includes international work as a Senior Consultant for Deloitte where she optimized product listings by assessment and expansion of Deloitte's global Products and Solutions Storefront.
Detail oriented and curious, Lauren loves the unique challenges Amazon can present. You can count on her to dedicate herself to researching and advocating for her client needs on Amazon until a solution is found! Lauren’s extensive experience in data analytics is a great fit for analyzing the world of Amazon and determining ways to help our clients’ product sales grow.
Stefan Jordev, PPC Manager
Prior to Bobsled, Stefan managed digital advertising campaigns at the Swedish software and consulting company Seavus, worked on a master's degree in E-business, and became a thought leader in the online marketing space, having written for several top industry publications.
His multidisciplinary digital marketing background includes Bing ads, AdWords, lead generation, email & social media marketing, and certification in Google Adwords. Since joining Bobsled, Stefan has helped grow and shape our PPC team into known experts in the world of paid search. Dedicated to helping others stay on top of Amazon’s growing paid search sphere, Stefan is a true subject matter expert and frequent contributor to Bobsled’s blog.
Lori Dinkins, Client Project Manager
Lori is a longtime e-commerce professional whose career has included consulting for consumer product brands on e-commerce strategies and managing both corporate and client-facing functions for a consulting agency. Her diverse project management background encompasses industries like food and beverage, retail, legal, and education.
Lori is a published creative and technical writer, which allows her to dive deep into copywriting projects, optimizing product copy that produces results. She finds helping brands develop their brand management strategy and getting them results very rewarding. Charlotte, North Carolina is where she calls home.
“I have been a part of the ecommerce world before people knew ecommerce was going to be a thing back in 2000 with Ralph Lauren/Polo.“
Jennifer Hozer, Client Project Manager
Jennifer has spent the majority of her career in the entertainment industry. From the Ellen DeGeneres Show to NBC, her skills as a producer, and as an executive growing a licensing division within the network, tapped her expertise in business strategy, marketing and project management.
Her entrepreneurial spirit lead her to Amazon and she never looked back. She successfully launched a brand of French born baby products with great success. Over the last few years she ran her own consulting company helping clients achieve success in revenue growth and brand awareness through her creative solutions and results-oriented strategic vision.
Jennifer is passionate about problem solving, always looking for solutions that will improve any situation for her clients so they can realize their goals. She calls Los Angeles, California home.
A Distributed Team with DIverse Experience and Concentrated Expertise
At Bobsled, we’ve made the conscious decision to largely ignore geographic location when making our hires. Because our work is digital and we use the Slack platform for all communication, we’re able to select the best people all over the world who are most qualified for their positions.
As a result, our team is full of people with advanced degrees and years of industry--not just agency--experience. Through being location-agnostic and casting a wide net for talent, our team’s expertise gets real results for our clients.
Aleksandar Gadjovski, PPC Specialist
Aleks’ background in internet marketing, specifically Google Analytics, Adwords and SEO, combines his prior interests in programming and economics. At Bobsled, he creates and optimizes Amazon advertising campaigns in Vendor and Seller Central for his clients.
He also has a bachelor's degree in E-business and is part of the local mountain search and rescue team in his home of Ohrid, Macedonia.
“I am a member of the local Mountain Search and Rescue Unit, and I can say with confidence that I know how to be a team player and work under pressure when the stakes are high.”
NIKOLA BASIC, PPC Specialist
Nikola is a certified PPC Specialist in digital marketing through HubSpot Academy and Google AdWords. Before that, he worked as a High School teacher for several years. His major subjects to teach were Entrepreneurship and Business Administration.
Most recently, Nikola is working as an Amazon PPC Specialist, helping clients to reach their revenue goals through paid ads on Amazon. Nikola has a master degree in finance and business administration and in his work he is highly creative and detail oriented. He lives with his dear family in Subotica, Serbia.
“In my work I am highly creative and detail oriented.”
Stefania Pilindavic, Client Account Specialist
Having spent nine years as an English language teacher, Stefania can create order in environments where it didn’t previously exist, something necessary when navigating the latest changes or programs from Amazon.
Stefania holds a BA in English language, but believes that there is more to people than just a piece of paper. If such a degree existed, Stefania would have a phD in time management and organization. Give her an hour working with a new account and Stefania will have brought order and a new system in place! Clients are consistently impressed with her ability to maintain a high-energy focus on delivering them results. She makes her home in Novi Sad, Serbia.
“I consider myself to be resourceful, committed, and a problem-solver.”
Danica Petrovic, Client Account Specialist
Danica’s background in customer service gives her the patience needed to navigate Amazon’s complex systems while keeping our client's product listings looking perfect.
The ultimate team player, Danica can be counted on to contribute her skills wherever needed.
Beyond her role at Bobsled, Danica has earned a master's degree in ecology, and enjoys volunteering for ecology groups.
Her home is in Belgrade, Serbia.
Armin Alispahic, Client Account Specialist
Armin has substantial experience in e-commerce, especially with Amazon. His expertise covers all Amazon selling platforms and he has worked with clients across multiple Amazon marketplaces. On a daily basis, he identifies and troubleshoots critical performance issues for clients while keeping an eye out for growth opportunities.
With his vast knowledge of the intricacies of the Seller Central and Vendor Central platforms, Armin is quick to answer client questions and successfully troubleshoot the unexpected that can arise when selling on Amazon. Beyond his role at Bobsled, Armin has earned a master's degree in English Language and Literature, and he makes his home in Zenica, Bosnia & Herzegovina.
Sergey Flid, Finance Specialist
Previously an auditor at KPMG, Sergey's financial accounting background translates well into the data-heavy world of Amazon marketing. At Bobsled, he supports the rest of the team with bookkeeping, business reporting and analysis from his home in Kiev, Ukraine.
He is adept at listening to the internal and client reporting needs, gathering data and pulling it into a user-friendly, workable form. Sergey has a Bachelor degree in Accounting, Taxation, and Audit, and is completing his Masters degree in the same field.
“My personal motivation, desire to implement existing knowledge and to learn new things, a willingness to become better in my professional area and to have fun working remotely with awesome team all over the world - all this brought me in Bobsled.”
Aleksandra Pavlovic, Client Account Specialist
Prior to joining Bobsled, Aleksandra worked as a marketing coordinator at a regional IP law firm, before which she worked as a translator for a local news agency and the U.S. government.
She has a degree in Business Administration and loves travel and sports, particularly tennis and basketball. She supports Bobsled from her home in Skopje, Macedonia.
“I am resourceful (I always try to find answers to problems by myself before asking for help); curious with a desire to learn new things; and ambitious so that I constantly work on myself to improve my skills and add to my knowledge.”
Olivera Bojovic, Client Account Specialist
Olivera is insightful, analytical and meticulous. Her advantage is five years of experience in the Customer Care industry where she mastered communication between clients and end users.
Before joining Bobsled, she worked as a team manager at the customer service provider Sitel, where her main focus was on quality and customer satisfaction.
Currently Olivera is also pursuing a PhD diploma in Italian philology.
Zlatana Pejovic, Client Account Specialist
Meticulous, focused on details and highly responsible, Zlatana is continuously motivated for providing the best client service in a day-to-day changing world of Amazon.
Her previous work experience in customer service has strengthened her patience and commitment to fulfilling clients’ needs.
Zlatana has a Bachelor of economics, is a dedicated team worker, persistent and analytical. Zlatana supports the team from her home town of Belgrade, Serbia, but considers herself a global citizen and enjoys travelling, hiking and photography.
Andrada Mîia, Marketing Assistant
Andrada has a background in Digital Marketing and Digital Business Development and she is passionate about visual and written storytelling. A young professional discovering the world of digital business every day.
Andrada is an open-minded professional, dedicated to learning and engaging in purposefully designed projects.
Andrada is currently pursuing a Masters Programme in Digital Business in Sweden at Jönköping University, and her goal is to learn to create beautiful experiences around products and services that we all value and love.
TELL IT STRAIGHT.
Good things happen when we are honest.
IN IT TOGETHER.
Helping out our teammates and clients, positive attitude, being likeable.
GET IT DONE.
Personal organization, prioritizing efficiency in our processes and systems, and resourcefulness.
INNOVATE OR DIE.
Having a growth mindset, prioritizing learning and problem solving.
What our employees say about working at Bobsled
"What are the three most motivating things about working at Bobsled Marketing?
1. Knowledge Center - we are supported and guided in most every task we take.
2. Tacos - a silly thing but silly is good
3. Every team member is given the space to do their job. We are thoroughly trained and then trusted to execute."
— Bobsled Marketing Project Manager
"What are the three most motivating things about working at Bobsled Marketing?
1. Great bosses, that entertain questions thoroughly and patiently, and share their knowledge.
2. Excellent team mates that are willing to work alongside you - there’s no sense of “that’s not my job”. It’s encouraging to have strong camaraderie.
3. Endless challenges that make work exciting. Amazon itself is a monster, but this is the first job where I’ve ever had a question on how to truly slow down sales."
— Bobsled Marketing Project Manager