AMS & Sponsored Products
Advertising Management

 

Who is this service for?

Established consumer brands who are already selling on Amazon.com through a Seller Central, Vendor Central or Vendor Express Amazon account but not seeing the expected results, particularly in regard to advertising campaigns.

 

What level of support is Bobsled providing?

Bobsled will manage all advertising spend through Sponsored Products on Seller Central or AMS on Vendor. In addition, Bobsled will also provide ongoing product listing optimization recommendations to improve both organic product rank and ad campaign performance.

 

Which Amazon marketplaces can Bobsled work across?

Bobsled will manage ad campaigns on Amazon's US marketplace (Amazon.com) via your chosen Seller or Vendor platform. We can also manage advertising campaigns simultaneously on Amazon Canada (Amazon.ca) or any of the Amazon Europe marketplaces (Amazon UK, Amazon Germany, Amazon France, Amazon Italy and/or Amazon Spain)

 

When can I expect the project to start and finish?

Your Bobsled Advertising Manager will provide comprehensive support in regard to your Amazon advertising strategy. We will manage your existing product assortment plus any new products on the horizon.

In addition to optimizing any existing campaigns, we'll also be striving to grow overall revenue through the creation of profitable new campaigns.

The initial project duration will be 90 days. However, you will have the option to cancel the project for any reason after 30 days, final invoice prorated from the date of cancellation.
 

How will Bobsled work with my team?

We know that profitable advertising campaigns can have a huge impact on your total Amazon revenue. Our approach is methodical and extremely high-touch.


You will be working directly with a Bobsled Advertising Manager, who will be supported by Bobsled’s Head of Operations through the duration of the project.


At the start of the project your Bobsled Project Manager will send you a Client Welcome Kit and set up time for a 1-hour project kick-off call. During this intro call you'll get to know your Bobsled Advertising Manager and we’ll dive into the specifics of our advertising optimization strategy.

All day-to-day communication will take place in a private, invite-only Slack channel (Slack is an online messaging tool). This will allow all relevant members of your team and your Bobsled Advertising Manager to communicate in a single place, eliminating the need for long, confusing email chains about ongoing project deliverables. Throughout the project, we'll respond to any questions or comments you have within 24 business hours.

We’ll also send you formal weekly reports every Thursday. In addition to an overview of all sales and advertising data, our reports will contain detailed commentary about the work undertaken by your Bobsled Advertising Manager over the week prior and what's in the pipeline for the week ahead.

Finally, your Bobsled Advertising Manager will schedule check-in calls with you at the start of every new month. Such check-in calls allow all members of the project team to discuss additional strategies to further grow your Amazon revenue (such as the launch of new products) plus any new developments about the Amazon marketplace at large.

 

Why should I partner with Bobsled?

Our team of Advertising Managers currently manage advertising campaigns for thousands of products on the Amazon marketplace. Read about a Bobsled advertising management success story here.

 

What is the price?

A detailed quote will be delivered to you once the Bobsled Sales team has received all the relevant details regarding the scope of your existing Amazon account (number of products, number of new products to be launched, number of Amazon marketplaces).

 

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