Amazon’s Sponsored Products are its flagship PPC ad type and one of the most prominent tools for brands to boost the presence of their products on the Amazon Marketplace...
Managing and removing the other sellers that will list against product pages is a multi-step process that can seem challenging for brands on Amazon. Even if you’re just getting started in the marketplace, there are a few tested methods to keep more control of who, where, and how your products get sold on Amazon.
Do you know the difference between Seller Central and Vendor Central? When you look to begin selling your brand’s products on Amazon, you have a few options as to which platform you’d prefer using. Both of these two platforms have their unique pros and cons, and come with other different advantages, beyond pay-per-click (PPC) campaigns, that could be incredibly valuable based on your brand’s needs and goals.
Amazon offers two primary modes of selling products on their platform: the Vendor program, also known as 1st Party or 1P, and as a Marketplace seller, known as 3rd Party or 3P. Both have their pros and cons, but the good news is that you can have both a Vendor and Seller Central account on Amazon.
Most brands are attracted the the huge US market when first investigating the Amazon FBA platform. After all, it’s the largest consumer market in the developed world.
While the US might offer the largest number of active shoppers, making your brand available to our neighbors in Canada can help to expand your potential market and ultimately help generate more sales and revenue for your product.
As an Amazon Seller, what do you do when you think you’ve “tapped out” of the market on Amazon.com? You could design and release new products, sure. But why not leverage the winning products that you already have in a new market that’s hungry for innovation?
Just like in the US, Amazon offers their FBA program in Europe and the UK. So how does selling on Amazon in Europe work?