When it comes to the gift-buying season, most businesses think about Christmas first. They’re not wrong to do so—the holiday drives billions in retail sales every year—but they’re also neglecting huge populations within America’s diverse cultural landscape. There’s the well-known Hanukkah, which also takes place in December, but those of the Jewish faith celebrate a number of holidays throughout the year.
Lightning Deals were recently made available to merchants on the Seller Central platform on Amazon. Currently, Lightning Deals are offered on an invitation basis. At Bobsled Marketing we’ve been experimenting with Lightning Deals for many of our clients, to measure the benefit that brands can get from this promotional tool.
Some companies think that just uploading their product catalog to Amazon will mean that customers will start buying their products right away, and their revenues will explode overnight. In this short video I explain why that's NOT the case and how to know if your brand is really ready to launch on Amazon.
According to a 2015 BusinessWire report, Amazon’s Q4 last year was a record-breaking one. With more than three million customers joining Prime in the third week of December, Amazon managed to ship over 200 million more items for free in the 2015 holiday season and Prime Now had its busiest day ever on Christmas Eve—delivering its last order of the day at 11:59 p.m. to a customer in San Antonio, Texas.
According to a report by investment bank Cowen, Amazon is set to overtake Macy's as the largest apparel retailer in the USA in 2017. The same report shows that the number of Amazon apparel purchasers increased by 19% year over year. If you’re the owner of an apparel and clothing brand, you should start asking if Amazon is a suitable channel for your products.