Optimizing the images for your product listings is one of the most important factors when it comes to increasing your brand’s sales on Amazon. Here are the 5 essential images your brand needs to include in your product listings to maximize conversions and clicks.
Consulting with clients on their Amazon selling strategies, our CEO, Kiri Masters found there was a need for a comprehensive playbook on how to assess if Amazon is the right fit brands, and develop a plan for how to grow revenue and attract new customers on the Amazon marketplace. No matter what stage you’re at with your business, “The Amazon Expansion Plan” aims to answer the big questions that marketers and owners of larger brands are asking around how to launch and build revenue quickly on Amazon - both in the US and international marketplaces.
There’s no question that brands find an enormous amount of value in selling their products through Amazon—in many ways, there’s simply no matching Amazon’s reach, ease-of-use, and revenue potentials. That said, selling products through Amazon isn’t free from its hiccups and hassles, one of which is other sellers “hijacking” a brand’s listings, and taking advantage of the buyer-oriented system.
When it comes to the gift-buying season, most businesses think about Christmas first. They’re not wrong to do so—the holiday drives billions in retail sales every year—but they’re also neglecting huge populations within America’s diverse cultural landscape. There’s the well-known Hanukkah, which also takes place in December, but those of the Jewish faith celebrate a number of holidays throughout the year.