The Amazon PPC Recipe: Smarter Campaigns for Gourmet Foods

The Amazon PPC Recipe: Smarter Campaigns for Gourmet Foods

The most difficult task in selling food products on Amazon is figuring out how to win at PPC and deal with strong seasonal oscillations in sales volumes and competition. Bobsled Marketing PPC specialist Aleksandar Gadjo shares tried-and-true PPC strategies that have helped our clients overcome strong seasonal fluctuations in sales volumes and stay competitive in a cutthroat category.

The Amazon Seller's Week in Review, March 21st, 2017

The Amazon Seller's Week in Review, March 21st, 2017

In this Amazon Seller's Week in Review, Julie Spear, our Operations Manager, shares her take on recent news highlights and what these could mean for brands selling on the Amazon marketplace. This week's roundup includes a lot of grocery related news, as reports note two new AmazonFresh Pickup locations to be launched in the Seattle area, Amazon announces plans to partner with Martha Stewart for meal kits to AmazonFresh customers in New York, San Francisco, Dallas and Philadelphia. 

Are Amazon Lightning Deals for You? What to Consider Before You Jump In (Part 2)

Are Amazon Lightning Deals for You? What to Consider Before You Jump In (Part 2)

Lightning Deals can get a lot of traffic, and Amazon promotes the program to Sellers as a way to boost sales and sell through large quantities of inventory. In this article, we dive deeper into what you should consider before you take the leap, and why Lightning Deals are worth a test run for your products. We break down fees, product eligibility criteria, how to effectively forecast inventory prior to a Lightning Deal and how to optimize a product listing in preparation for a one.

The Amazon Seller's Week in Review, March 13th, 2017

The Amazon Seller's Week in Review, March 13th, 2017

In this Amazon Seller's Week in Review, Julie Spear, our Operations Manager, shares her take on recent news highlights and what these could mean for brands selling on the Amazon marketplace. This week's roundup includes news about Amazon adding Prime in Mexico, the upcoming Spanish Search Option and Amazon's expansion plans.

How PPC Is Different on Vendor Express Compared with Seller Central

How PPC Is Different on Vendor Express Compared with Seller Central

Amazon Marketing Services (AMS) offers targeted PPC advertising solutions to help Amazon vendors reach new customers and drive sales. Unlike Seller Central (offering only Sponsored Products ad types), the main advantage of AMS is that vendors can use two additional ad types: Headline Search Ads and Product Display Ads. Transitioning to Vendor comes with several challenges for PPC specialists working with Seller Central ads, as there are many differences between Seller Central (SC) and Vendor Express advertising.

The Amazon Seller's Week in Review, March 7th, 2017

The Amazon Seller's Week in Review, March 7th, 2017

In this Amazon Seller's Week in Review, Julie Spear, our Operations Manager, shares her take on recent news highlights and what these could mean for brands selling on the Amazon marketplace. This week's roundup includes news about the disruption of Amazon’s AWS cloud services of last week, information on Amazon's expansion of its Elements product selection, as well as the clean energy initiative involving installing solar panels on fulfillment centers.

Vendor Express Could Work For Your Brand

Vendor Express Could Work For Your Brand

We often get asked by clients whether they should explore the Vendor program to sell their products on Amazon. But we also hear from a lot of brand owners who want to invest the time in learning and mastering this sales channel themselves. Today, we are going to talk about one of the two available options to selling wholesale on Amazon: the Vendor Express program. Joy Bastawrous, Project Manager at Bobsled Marketing, explains how Vendor Express works and gives advice to help you find out if this wholesale platform fits your brand's needs.

The Amazon Seller's Week in Review, February 28th, 2017

The Amazon Seller's Week in Review, February 28th, 2017

In this Amazon Seller's Week in Review, Julie Spear, our Operations Manager, shares her take on recent news highlights and what these could mean for brands selling on the Amazon marketplace. This week's roundup includes news about Amazon's expansion into EU with the addition of 5K jobs in UK, the three Oscar wins for Amazon Studios, the launch of Amazon Chime and many more.

Troubleshooting for Underperforming Amazon PPC Campaigns And When Should You Start Expecting Results

Troubleshooting for Underperforming Amazon PPC Campaigns And When Should You Start Expecting Results

Whether you're an old hat or a brand new PPC advertiser on Amazon, you want your ads to be generating expected results. In this week’s article, our PPC expert Lazar Žepinić explains why you’re not getting results from your Amazon PPC campaigns, what you can do to improve your strategy and how long should you wait before starting to see a ROI.

3 Ways to Optimize your Product Listings for Amazon’s Search and Ranking Algorithm in 2017

3 Ways to Optimize your Product Listings for Amazon’s Search and Ranking Algorithm in 2017

With all the trial and error of selling and optimizing product listings on Amazon, Jesse Rooplal, Project Manager at Bobsled Marketing, put together a list of fairly consistent rules for optimization that remain solid for 2017. He explains what works and what doesn’t, how to leverage all of the available options to describe your product and how to keep your sales rank up with pricing, discounts and page listing optimization.