AMS VS Seller Central Ads - The PPC Analysis

AMS VS Seller Central Ads - The PPC Analysis

Do you know the difference between Seller Central and Vendor Central? When you look to begin selling your brand’s products on Amazon, you have a few options as to which platform you’d prefer using. Both of these two platforms have their unique pros and cons, and come with other different advantages, beyond pay-per-click (PPC) campaigns, that could be incredibly valuable based on your brand’s needs and goals.

The Amazon Seller's Week in Review, April 17th, 2017

The Amazon Seller's Week in Review, April 17th, 2017

In this Amazon Seller's Week in Review, Julie Spear, our Operations Manager, shares her take on recent news highlights and what these could mean for brands selling on the Amazon marketplace. This week's roundup includes news about hackers targeting dormant Amazon Seller Central accounts, Walmart's pickup discount, and Amazon's continuous expansion in India.
 

The Amazon Seller's Week in Review, April 11th, 2017

The Amazon Seller's Week in Review, April 11th, 2017

In this Amazon Seller's Week in Review, Julie Spear, our Operations Manager, shares her take on recent news highlights and what these could mean for brands selling on the Amazon marketplace. This week's roundup includes news about Amazon launching the Business Sellers Program in the UK, the Social Media Influencer Program, Amazon Cash and new reports about Amazon launching in Australia by 2018.

How to Effectively Manage your Amazon Vendor Central Account

How to Effectively Manage your Amazon Vendor Central Account

It takes a great deal of checking to maintain a Vendor Central account and most importantly, keep it in good health. In this week's article, Bobsled Marketing Project Manager Joy Bastawrous, shares her top daily and weekly monitoring tasks for brands selling on Vendor Central.

The Amazon Seller's Week in Review, March 28th, 2017

The Amazon Seller's Week in Review, March 28th, 2017

In this Amazon Seller's Week in Review, Julie Spear, our Operations Manager, shares her take on recent news highlights and what these could mean for brands selling on the Amazon marketplace. This week's roundup includes news about Amazon releasing a new policy to crack down on sellers of counterfeit, a new report about Amazon's international expansion (this time in UAE) and details about what makes Amazon Bookstores a success.

The Amazon PPC Recipe: Smarter Campaigns for Gourmet Foods

The Amazon PPC Recipe: Smarter Campaigns for Gourmet Foods

The most difficult task in selling food products on Amazon is figuring out how to win at PPC and deal with strong seasonal oscillations in sales volumes and competition. Bobsled Marketing PPC specialist Aleksandar Gadjo shares tried-and-true PPC strategies that have helped our clients overcome strong seasonal fluctuations in sales volumes and stay competitive in a cutthroat category.

The Amazon Seller's Week in Review, March 21st, 2017

The Amazon Seller's Week in Review, March 21st, 2017

In this Amazon Seller's Week in Review, Julie Spear, our Operations Manager, shares her take on recent news highlights and what these could mean for brands selling on the Amazon marketplace. This week's roundup includes a lot of grocery related news, as reports note two new AmazonFresh Pickup locations to be launched in the Seattle area, Amazon announces plans to partner with Martha Stewart for meal kits to AmazonFresh customers in New York, San Francisco, Dallas and Philadelphia. 

Are Amazon Lightning Deals for You? What to Consider Before You Jump In (Part 2)

Are Amazon Lightning Deals for You? What to Consider Before You Jump In (Part 2)

Lightning Deals can get a lot of traffic, and Amazon promotes the program to Sellers as a way to boost sales and sell through large quantities of inventory. In this article, we dive deeper into what you should consider before you take the leap, and why Lightning Deals are worth a test run for your products. We break down fees, product eligibility criteria, how to effectively forecast inventory prior to a Lightning Deal and how to optimize a product listing in preparation for a one.