Amazon’s Pay Per Click Services: Our Predictions for 2017

Amazon’s Pay Per Click Services: Our Predictions for 2017

We’ve jumped head first into 2017, and along with our personal resolutions and goals, a new year means reassessing our advertising and sales strategies for the year to come. For those of us using Amazon, it looks like we’ll continue to see pay per click advertising, or PPC, as a crucial component of our sales throughout 2017. However, while we can count on the importance of paid advertising to remain constant, we are anticipating some big changes and updates to Amazon’s PPC platform.

"Your offer is not eligible for advertising" - Troubleshooting Amazon PPC Eligibility Issues {Video}

"Your offer is not eligible for advertising" - Troubleshooting Amazon PPC Eligibility Issues {Video}

Amazon Sellers and Vendors sometimes encounter issues with their ad campaigns showing. Usually, Amazon provides some explanation as to why the ad campaigns have been paused or are ineligible to run. But as we encountered recently, the explanation and solution can be perplexing.

What to Expect from these 2 Amazon Competitors in 2017

What to Expect from these 2 Amazon Competitors in 2017

2017 is expected to bring a lot of exciting trends in e-commerce. From chatbots and social selling to an evermore focus on mobile e-commerce and data personalization and customization, brands better be on the lookout. Amazon is the 800-pound gorilla in the room not only when it comes to e-commerce, but retail in general. Wal-Mart and Google are the two big names which could conceivably compete with Amazon in the Western world, and I believe we’ll see some big moves from these behemoths in 2017.

Tax help for non-US brands selling on Amazon from a Tax Attorney

Tax help for non-US brands selling on Amazon from a Tax Attorney

One of the most common questions we get at Bobsled Marketing from companies located outside the US is around the tax implications of selling their products on Amazon. Companies which are established outside the US need to know whether they are required to pay US federal income tax, state income taxes, and state sales taxes. And a lot of the information out there is conflicting or confusing. In this interview with Tax Attorney Stewart Patton we discuss US tax for non-US brands on Amazon.com

Newsflash: Amazon announces new FBA fee structure for 2017

Newsflash: Amazon announces new FBA fee structure for 2017

Amazon makes frequent changes to their FBA (Fulfilment By Amazon) program, moderating fees charged on to Sellers in apparent alignment with their own costs. The latest raft of fee updates from Amazon announced today, December 16, 2016 is not only designed to reflect changes to Amazon’s own operating costs, but creates new carrots and sticks to incentivize Seller behavior.

5 Lessons Learnt from Working with Larger Brands on Amazon

5 Lessons Learnt from Working with Larger Brands on Amazon

In a recent interview with Chris Guthrie for the SellerCast podcast, I shared some of the most important lessons we learned from working with such large brands on Amazon. For those of you just starting their journey in the marketplace or for those old hats looking to improve their game on Amazon, the following lessons are essential in planning a successful sales strategy that will grow your revenue.

The Full Guide to Selling Grocery & Gourmet Foods on Amazon

The Full Guide to Selling Grocery & Gourmet Foods on Amazon

More and more consumers are looking online for household purchases, rather than battling the stores. Research firm Statista estimates that sales on Amazon of food and beverage items will go from $8.69bn in 2016, to $23.26bn in 2021. This presents an opportunity for food & beverage brands. Instead of having to negotiate  distribution agreements with specialty or chain retailers to get nationwide distribution, now you can easily access entire countries by making your brand available online. And Amazon is going to be the best place to get traction and visibility - almost half of all US households have an annual membership to Prime - a program that has proven to increase size and frequency of transactions.  

Yes, You Can Have Both a Vendor and Seller Central Account on Amazon

Yes, You Can Have Both a Vendor and Seller Central Account on Amazon

Amazon offers two primary modes of selling products on their platform: the Vendor program, also known as 1st Party or 1P, and as a Marketplace seller, known as 3rd Party or 3P.  Both have their pros and cons, but the good news is that you can have both a Vendor and Seller Central account on Amazon.