3 Ways to Optimize your Product Listings for Amazon’s Search and Ranking Algorithm in 2017

3 Ways to Optimize your Product Listings for Amazon’s Search and Ranking Algorithm in 2017

With all the trial and error of selling and optimizing product listings on Amazon, Jesse Rooplal, Project Manager at Bobsled Marketing, put together a list of fairly consistent rules for optimization that remain solid for 2017. He explains what works and what doesn’t, how to leverage all of the available options to describe your product and how to keep your sales rank up with pricing, discounts and page listing optimization.

 

The Amazon Seller's Week in Review, February 13th, 2017

The Amazon Seller's Week in Review, February 13th, 2017

In this Amazon Seller's Week in Review, Julie Spear, our Operations Manager, shares her take on recent news highlights and what these could mean for brands selling on the Amazon marketplace. This week's roundup includes news about the new FedEx Fulfillment program, Amazon Payments and integrating Alexa with Amazon Music Unlimited.

Five Reasons to Invest in Amazon Enhanced Brand Content

Five Reasons to Invest in Amazon Enhanced Brand Content

In late 2016, Amazon rolled out a brand-new feature to help sellers customize their product pages with images, headers, formatted text bullet points, and more. We’ve noticed that many brands are hesitant to invest time in Enhanced Brand Content (EBC), and in part, we can’t blame them. Does EBC work? Can it actually affect conversion rates and overall sales numbers? In this week's article, Louise Gray, Project Manager at Bobsled Marketing, explains how this program can help brands better market their products and lead to stronger conversion rates.

How to Prolong the Holiday Shopping Buzz Well into January

How to Prolong the Holiday Shopping Buzz Well into January

Between a number of gift-giving holidays and Black Friday, the fourth quarter of any year presents big opportunities for e-commerce brands. Now, mid-January, some brands are starting to see a steep fall in their daily sales and possibly, an increase in holiday returns. Between returns and the post-holiday buying slowdown, January can seem like a tough month for brands. It doesn't have to be.

Amazon’s Pay Per Click Services: Our Predictions for 2017

Amazon’s Pay Per Click Services: Our Predictions for 2017

We’ve jumped head first into 2017, and along with our personal resolutions and goals, a new year means reassessing our advertising and sales strategies for the year to come. For those of us using Amazon, it looks like we’ll continue to see pay per click advertising, or PPC, as a crucial component of our sales throughout 2017. However, while we can count on the importance of paid advertising to remain constant, we are anticipating some big changes and updates to Amazon’s PPC platform.