We are more than happy to share with you that Bobsled Marketing has committed to sponsoring the 2018 Catalog and Integrated Marketing Summit hosted by CohereOne on Wednesday, May 2-4 in Chicago, IL.
We are looking forward to a fantastic educational and networking event created for multichannel retailers, a comprehensive agenda and highly experienced keynote speakers sharing insights on how to stay on top of emerging digital and to direct the best strategies to thrive in a competitive landscape.
Our founder and CEO Kiri Masters and our Operations Manager Julie Spear, will be attending and speaking at this event and we are excited to announce that you and your team can join them as our guests. Furthermore, registration is free for retailers and merchants.
ABOUT THE SUMMIT
This year’s theme is Integrated: The Smarter Path to Profitability. Strategies for synchronizing print, digital and social media for maximum impact.
The Summit will focus on three concerns of today’s direct marketer:
• Delivering Cohesive, Data-Driven Marketing
Success depends on a "road map" that integrates catalogues and direct mail with digital media. Learn how to turn print, digital, and social media into powerful and unified marketing programs.
• Integrate Web Behaviour to Drive Marketing
Learn how intent marketing can make one-on-one marketing a reality by converting visitors into browsers, and buyers into loyal fans, and coordinating this with other marketing efforts. Triggered postcard programs are changing the direct-to-consumer landscape.
• Respond to Disruptive Marketing Forces
From merchandise to marketing, there are many disruptive forces that are impacting general marketing issues to include digital ad blocks and the heavy presence of Amazon.
OUR CONTRIBUTION – THE AMAZON TRACK
Kiri and Julie will take you through a very insightful agenda, presenting you the imperatives for actively engaging with Amazon, helping you understand the rules of the Amazon game and sharing some actionable strategies relevant for retailers of all levels. Here is an overview of the topics they will approach.
• Introduction. The Imperative
• Hard Truths About Amazon
• Amazon Foundations: Operational Excellence & Brand Protection
• Generate Momentum: Organic Marketing & Growth Strategies
• Scale Up: Paid Advertising on Amazon
• Case Studies and Q&A
• Rand Fishkin, Founder and Former CEO, MOZ
• Beth Horn, Industry Manager, Specialty Retail, Facebook
• Michelle Farabaugh, Chief Marketing Officer, Harry & David
• Larry Kavanagh, Chief Executive Officer, Navistone
• Sheryl Clark, President and CMO, Beyond Proper
This Summit is an absolute must-attend event for merchant companies desiring to integrate print and digital media to drive maximum sales. In addition, you can participate in three pre-conference workshops on catalog marketing, digital marketing and Amazon strategies.
We think you will find the Summit to be the most educational conference of the year and a great opportunity to network with other professionals and meet with the best vendors in the industry.