Founder & CEO

Kiri Masters


Kiri is a former commercial banker at JPMorgan Chase, and founded Bobsled Marketing in 2015 to help consumer product brands to grow their sales on Amazon. 

Kiri is the author of ‘The Amazon Expansion Plan’, a featured contributor on the RetailWire panel of retail experts, and the winner of a Silver Stevie® Award for Young Female Entrepreneur of the Year.

Prior to founding Bobsled Marketing, Kiri built her e-commerce skills firsthand through launching a niche craft supplies brand on Amazon.

She enjoys sharing her expertise as co-host of the new Ecommerce Brain Trust podcast (along with Julie Spear) and with regular commentary on current events on the Bobsled Marketing blog and retail industry press.