Amazon International Marketplace Launch
USE AMAZON TO REACH NEW CUSTOMERS AND GROW A GLOBAL BRAND
With Amazon’s FBA (Fulfilled By Amazon) program, it’s never been easier to access customers in new international markets. In the past, brands would have to establish separate distribution and fulfillment capabilities in each country.
Today, you can use Amazon's FBA capabilities to grow and expand into more than a dozen international marketing including Canada, the UK, and Western Europe.
While Amazon will take care of the logistics for brands, you still have to set up and list your products in each marketplace. And in the case of non-English speaking markets, your product listings and customer service must be in the local language. Bobsled Marketing has implemented brand launches in each of Amazon's core international markets, and can help your brand to do the same.
Who is this service for?
- Established consumer brands who are interested in tapping into the huge potential of Amazon's customer base through the creation of their own third-party Amazon seller account or developing a wholesale relationship with Amazon through a Vendor account.
- Bobsled only works with brands who participate in Amazon's FBA (Fulfilled By Amazon) program or Amazon's Seller-Fulfilled Prime program--and we don’t partner with sellers in the vitamin/supplement space.
What level of support is Bobsled providing?
Bobsled will oversee all the relevant pre-launch tasks and provide comprehensive account management once your products become available to be sold on your chosen Amazon marketplace. You ship product to Amazon, we take care of everything else.
Which Amazon marketplaces can Bobsled work across?
Bobsled will launch your product line on Amazon's US marketplace (Amazon.com). If you're interested, we can also launch your products simultaneously on Amazon Canada (Amazon.ca) or any of the Amazon Europe marketplaces (Amazon UK, Amazon Germany, Amazon France, Amazon Italy and/or Amazon Spain).
When can I expect the project to start and finish?
At the commencement of the project we'll oversee all the "pre-launch" activities such as creating your Amazon account, building product listings, connecting you with our trusted network of third-party specialists to assist with shipping/customs/tax compliance tasks, and providing detailed inventory projections for your first shipment to Amazon's FBA warehouses in the new marketplace.
Once your inventory arrives at Amazon and is available for purchase we'll commence our 60-day launch program. During this period the Bobsled team will provide comprehensive account management and optimization. We’ll handle all admin tasks, customer service and marketing strategy.
Beyond Day 60 we will automatically shift to a month-to-month, cancel anytime agreement, however, there is no obligation for you to continue with Bobsled beyond the launch period.
How will Bobsled work with my team?
We know launching your brand on a new Amazon marketplace is a hugely important step for your business. Our approach is methodical and extremely high-touch.
You will be working with three Bobsled specialists; a Project Manager (main contact), an Account Assistant (handles all day-to-day account admin and customer service tasks) and a PPC Specialist (responsible for advertising strategy).
At the start of the project your Bobsled Project Manager will send you a Client Welcome Kit and set up time for a 1-hour project kick-off call. During this intro call you'll get to know your Bobsled team and you can finalize the specific details of your international Amazon launch.
All day-to-day communication regarding the launch project will take place in a private, invite-only Slack channel (Slack is an online messaging tool). This will allow all relevant members of your team and the Bobsled team to communicate in a single place. Throughout the project, we'll respond to any questions or comments you have within 24 business hours through your Slack channel.
Once your inventory arrives at Amazon we'll also send formal weekly reports to you every Thursday. In addition to an overview of all sales and advertising data, our weekly reports contain detailed commentary about the work undertaken by the Bobsled project team over the prior week and what's in the pipeline for the week ahead.
Finally, your Bobsled Project Manager will schedule check-in calls with you on Day 30 and Day 60 of the project. Such calls allow the Bobsled team to update you on any developments occurring within the Amazon marketplace and this insight will help you develop your ongoing strategy behind Day 60.
Why should I partner with Bobsled?
Our team has launched thousands of products across multiple Amazon marketplaces, setting our clients up for long-success on the channel. Read about an international launch success story here.
What is the price?
A detailed quote will be delivered to you once the Bobsled Sales team has all the relevant details regarding the scope of your planned Amazon launch (number of products to be launched, number of Amazon marketplaces etc).
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CLIENT CASE STUDIES
Our client in this case was a longtime Amazon.com seller of infographic poster prints looking to expand into European markets, not only to grow its revenue but to better cater to a large existing European customer base to whom the brand was having trouble delivering products.