Kiri is the founder of Bobsled Marketing, and a self-identified Amazon Junkie!
She started her first bootstrapped product business, I Like That Lamp, in 2013. Launching the products on Amazon had such a transformative effect on the business that she left her job as a commercial banker at JP Morgan Chase in New York in early 2015.
Kiri founded Bobsled Marketing after recognizing that many product businesses would benefit greatly from selling on Amazon, but have neither the time or experience to properly launch their products there. She developed a comprehensive process to launch and optimize product listings on Amazon to drive maximum revenue through the channel. This same process has now been replicated by the Bobsled Marketing team for over 200 products across most product categories on Amazon.
Kiri has a Bachelor of Marketing & PR from the University of Notre Dame Australia. Today, Kiri lives in Brooklyn, NY with her husband.
To get in touch, you can email Kiri directly or connect with her on social media.
Kiri Masters has been named the winner of a Silver Stevie® Award in the Young Female Entrepreneur of the Year category in the 13th annual Stevie® Awards for Women in Business. Hailed as the world’s premier business awards, The Stevie Awards honor women executives, entrepreneurs, employees and the companies they run worldwide.
TROPICAL MBA EPISODE 324:
THE AMAZON GOLD RUSH
A panel of 3 Amazon experts hash out a blueprint on how to make the Amazon platform work for you.
TROPICAL MBA EPISODE 313:
SHOULD I CUT BAIT ON THIS BUSINESS?
The story of Kiri's entrepreneurial journey from her first product business and the evolution of Bobsled Marketing.
CREATE YOUR OWN LIFE EPISODE 107: BRINGING YOUR COMPANY TO AMAZON WITH KIRI MASTERS
Kiri talks about her start in ecommerce, why Amazon is a great opportunity for your company and what Bobsled Marketing does to help your presence in the search algorithm.
HACK THE ENTREPRENEUR: ACHIEVING ENTREPRENEURIAL MATURITY WITH KIRI MASTERS
Kiri talks with Jon Nastor about how she first started as an entrepreneur, how her passion and desire to do more meaningful work helped her achieve entrepreneurial maturity.
How Did You Get Into That? Episode 125: How to Build your Handmade Product Business with Kiri Masters
Kiri gives the background on her first business, ilikethatlamp.com and explains why you should start slow when growing your business. She also shares the two alternatives to Etsy and why you may want to explore them.
THE BUSINESS MARKETING SHOW EPISODE 59: AMAZON FBA & GETTING STARTED ON THE AMAZON MARKETPLACE
Kiri talks about a whole range of topics, including pros and cons of selling on Amazon, some of the common Amazon seller mistakes, the types of products that do and don’t work on Amazon, 3rd party tools for getting the most out of Amazon, plus a whole bunch more.
BUILD MY ONLINE STORE PODCAST EPISODE 192: THE AMAZON EXPANSION PLAN WITH KIRI MASTERS
In this episode, Kiri talks about how the Amazon sales channel has changed and what the future holds for merchants building their own brand in the marketplace.
SELLERCAST EPISODE 61: kiri masters shares how to expand your business on Amazon based on millions of dollars in sales
Kiri Masters gives insights and tips for Amazon sellers and owners of large consumer brands looking to expand and grow their revenue in the marketplace.
THE UNOFFICIAL SHOPIFY PODCAST EPISODE 93: Expanding your Ecommerce Business on Amazon with Kiri Masters
Selling on Amazon and having your own store is not mutually exclusive. Kiri Masters talks about the process of launching a brand on Amazon, what mistakes to avoid and what costs to take into account.
2X eCommerce PODCAST EPISODE P01: How Established Brands Can Launch And Leverage Amazon with kiri masters
In this episode, Kiri Masters talks about how you can establish a brand and how to leverage it in the marketplace. She explains why and when the Amazon Vendor Express program could be an alternative to Amazon FBA.
recent SPEAKING EVENTs
KIRI TALKS ABOUT "SOPs and Org Charts: How to Prepare Your Business to Run Without You" AT DCBKK 2016: OCT 14, 2016 TO OCT 16, 2016, in bangkok, thailand @ Conrad Hilton
KIRI GIVES TIPS on how to boost holiday sales on amazon AT New York Shopify Meetup - Thursday September 29th, 6PM near Penn Station
To hire Kiri Masters to speaks to your event, send her an email here.