KIRI MASTERS

Kiri is the founder of Bobsled Marketing, and a self-identified Amazon Junkie! 

She started her first bootstrapped product business, I Like That Lamp, in 2013. Launching the products on Amazon had such a transformative effect on the business that she left her job as a commercial banker at JP Morgan Chase in New York in early 2015.

Kiri founded Bobsled Marketing after recognizing that many product businesses would benefit greatly from selling on Amazon, but have neither the time or experience to properly launch their products there. She developed a comprehensive process to launch and optimize product listings on Amazon to drive maximum revenue through the channel. This same process has now been replicated by the Bobsled Marketing team for over 200 products across most product categories on Amazon.

Kiri has a Bachelor of Marketing & PR from the University of Notre Dame Australia. Today, Kiri lives in Brooklyn, NY with her husband.

To get in touch, you can email Kiri directly or connect with her on social media.

 

THE AMAZON EXPANSION PLAN: NOW Available ON AMAZON

“The Amazon Expansion Plan” by our Founder and CEO Kiri Masters, is a compilation of all the concepts and strategies that we put into place every day for our clients. 

learn more

 

MEDIA FEATURES

 

AWARDS

 
Kiri Masters Young Female Entrepreneur of the Year 2016 Stevie Awards
 

Kiri Masters has been named the winner of a Silver Stevie® Award in the Young Female Entrepreneur of the Year category in the 13th annual Stevie® Awards for Women in Business. Hailed as the world’s premier business awards, The Stevie Awards honor women executives, entrepreneurs, employees and the companies they run worldwide.

 

TROPICAL MBA EPISODE 324: 
THE AMAZON GOLD RUSH

A panel of 3 Amazon experts hash out a blueprint on how to make the Amazon platform work for you.

 

TROPICAL MBA EPISODE 313: 
SHOULD I CUT BAIT ON THIS BUSINESS?

The story of Kiri's entrepreneurial journey from her first product business and the evolution of Bobsled Marketing.

CREATE YOUR OWN LIFE EPISODE 107: BRINGING YOUR COMPANY TO AMAZON WITH KIRI MASTERS

Kiri talks about her start in ecommerce, why Amazon is a great opportunity for your company and what Bobsled Marketing does to help your presence in the search algorithm.

The Gen Y Success Show Episode 93: How To Launch Products On Amazon

Kiri gives her background and tips for getting started with selling on Amazon.

 

 

HACK THE ENTREPRENEUR: ACHIEVING ENTREPRENEURIAL MATURITY WITH KIRI MASTERS

Kiri talks with Jon Nastor about how she first started as an entrepreneur, how her passion and desire to do more meaningful work helped her achieve entrepreneurial maturity.

How Did You Get Into That? Episode 125: How to Build your Handmade Product Business with Kiri Masters 

Kiri gives the background on her first business, ilikethatlamp.com

 

THE BUSINESS MARKETING SHOW EPISODE 59: AMAZON FBA & GETTING STARTED ON THE AMAZON MARKETPLACE 

Kiri talks about a whole range of topics, including pros and cons of selling on Amazon, some of the common Amazon seller mistakes, the types of products that do and don’t work on Amazon, 3rd party tools for getting the most out of Amazon, plus a whole bunch more.

 

THE BUSINESS MARKETING SHOW EPISODE 60: THE AMAZON EXPANSION PLAN WITH KIRI MASTERS

Kiri talks about her upcoming book, "The Amazon Expansion Plan" and shares marketing strategies for Amazon PPC and using ad platforms outside Amazon, as well as recent Amazon rule changes around reviews.

BUILD MY ONLINE STORE PODCAST EPISODE 192: THE AMAZON EXPANSION PLAN WITH KIRI MASTERS

In this episode, Kiri talks about how the Amazon sales channel has changed and what the future holds for merchants building their own brand in the marketplace.

Kiri Masters gives insights and tips for Amazon sellers and owners of large consumer brands looking to expand and grow their revenue in the marketplace.

 

recent SPEAKING EVENTs

KIRI TALKS ABOUT "SOPs and Org Charts: How to Prepare Your Business to Run Without You" AT DCBKK 2016: OCT 14, 2016 TO OCT 16, 2016, in bangkok, thailand @ Conrad Hilton 

KIRI GIVES TIPS on how to boost holiday sales on amazon AT New York Shopify Meetup - Thursday September 29th, 6PM near Penn Station

 

To hire Kiri Masters to speaks to your event, send her an email here.