Kiri Masters is the Founder & CEO of Bobsled Marketing, a digital agency created to help consumer product brands grow and protect their Amazon marketplace channels.
After a successful career as a commercial banker at JPMorgan Chase, Kiri launched her first e-commerce business on Amazon. Recognizing the enormous potential of the channel, it wasn’t long until Kiri decided to build a team of true Amazon experts and provide a platform for brands that were looking to grow.
Her entrepreneurial mind and passion for ecommerce, allowed Kiri to become a strong voice in the Amazon world. Today she is the author of ‘The Amazon Expansion Plan’ and a contributor on Forbes.comwhere she writes about Amazon from a brand’s perspective.
THE AMAZON EXPANSION PLAN REVISED FOR 2018
Now Available on Kindle, Amazon and in Paperback
“The Amazon Expansion Plan” by our Founder and CEO Kiri Masters, is a compilation of all the concepts and strategies that we put into place every day for our clients.
eFinancialCareers.com: “I quit J.P. Morgan for an Amazon internship..."
Kiri Masters has been named the winner of a Silver Stevie® Award in the Young Female Entrepreneur of the Year category in the 13th annual Stevie® Awards for Women in Business. Hailed as the world’s premier business awards, The Stevie Awards honor women executives, entrepreneurs, employees and the companies they run worldwide.
TROPICAL MBA EPISODE 324:
THE AMAZON GOLD RUSH
A panel of 3 Amazon experts hash out a blueprint on how to make the Amazon platform work for you.
TROPICAL MBA EPISODE 313:
SHOULD I CUT BAIT ON THIS BUSINESS?
The story of Kiri's entrepreneurial journey from her first product business and the evolution of Bobsled Marketing.
CREATE YOUR OWN LIFE EPISODE 107: BRINGING YOUR COMPANY TO AMAZON WITH KIRI MASTERS
Kiri talks about her start in ecommerce, why Amazon is a great opportunity for your company and what Bobsled Marketing does to help your presence in the search algorithm.
HACK THE ENTREPRENEUR: ACHIEVING ENTREPRENEURIAL MATURITY WITH KIRI MASTERS
Kiri talks with Jon Nastor about how she first started as an entrepreneur, how her passion and desire to do more meaningful work helped her achieve entrepreneurial maturity.
How Did You Get Into That? Episode 125: How to Build your Handmade Product Business with Kiri Masters
Kiri gives the background on her first business, ilikethatlamp.com and explains why you should start slow when growing your business. She also shares the two alternatives to Etsy and why you may want to explore them.
THE BUSINESS MARKETING SHOW EPISODE 59: AMAZON FBA & GETTING STARTED ON THE AMAZON MARKETPLACE
Kiri talks about a whole range of topics, including pros and cons of selling on Amazon, some of the common Amazon seller mistakes, the types of products that do and don’t work on Amazon, 3rd party tools for getting the most out of Amazon, plus a whole bunch more.
BUILD MY ONLINE STORE PODCAST EPISODE 192: THE AMAZON EXPANSION PLAN WITH KIRI MASTERS
In this episode, Kiri talks about how the Amazon sales channel has changed and what the future holds for merchants building their own brand in the marketplace.
SELLERCAST EPISODE 61: kiri masters shares how to expand your business on Amazon based on millions of dollars in sales
Kiri Masters gives insights and tips for Amazon sellers and owners of large consumer brands looking to expand and grow their revenue in the marketplace.
THE UNOFFICIAL SHOPIFY PODCAST EPISODE 93: Expanding your Ecommerce Business on Amazon with Kiri Masters
Selling on Amazon and having your own store is not mutually exclusive. Kiri Masters talks about the process of launching a brand on Amazon, what mistakes to avoid and what costs to take into account.
2X eCommerce PODCAST EPISODE P01: How Established Brands Can Launch And Leverage Amazon with kiri masters
In this episode, Kiri Masters talks about how you can establish a brand and how to leverage it in the marketplace. She explains why and when the Amazon Vendor Express program could be an alternative to Amazon FBA.
recent SPEAKING EVENTs
KIRI TALKS ABOUT "SOPs and Org Charts: How to Prepare Your Business to Run Without You" AT DCBKK 2016: OCT 14, 2016 TO OCT 16, 2016, in bangkok, thailand @ Conrad Hilton
To hire Kiri Masters to speak at your event, send her an email here.