MEET the bobsled team



Amazon consultant Kiri Masters CEO Bobsled Marketing


Kiri launched her first e-commerce business as a side project while spending the early part of her career as a commercial banker at JPMorganChase. As a result of the expertise she acquired, she founded Bobsled Marketing in 2015 to help other business owners navigate Amazon.

In 2016, she published The Amazon Expansion Plan, which gives readers a close-up view of what Amazon expertise looks like. Beyond her work as founder and CEO of Bobsled, Kiri is an Australian native living in Brooklyn, New York.

Read more about Kiri.

See Kiri's blog posts.



Sales Manager Tom Crosthwaite Bobsled Marketing


As cofounder and sales manager, Tom spends most of his time earning the trust of prospective clients and discussing how an effective Amazon channel strategy can help them achieve their revenue goals without hurting brand perception.

Beyond his current role at Bobsled, Tom has a background in digital marketing and is likewise an Australian native who now lives in Brooklyn, New York.

Contact Tom at



Julie Spear Operations Manager Bobsled Marketing


As the very first Bobsled employee, Julie has launched hundreds of products for new and established brands on Amazon. Julie's work as a project manager entails overseeing all client projects and ensuring that project teams are delivering results.

Julie formerly worked in Montessori education for a number of years, and also obtained a master's degree in Psychology & Counseling. She calls Cleveland, Ohio her home.

See Julie's Amazon advice.


Noelle Barnes, Client Project Manager

Noelle is an accomplished digital marketing manager with experience working for companies like Microsoft, Rhapsody International and Getty Images. Noelle’s career also includes nine years working for Amazon, helping launch new initiatives like Amazon Prime Instant Video.

Most recently, Noelle leveraged her unique understanding of Amazon as a consultant, building strategic brand and product launch plans for sellers. She calls Seattle, Washington home.

See Noelle's insights.


Jesse Chembars, Client Project Manager

Jesse joins us with an extensive background in e-commerce project management, having worked with both branded and private label products. He's worked with numerous marketplaces like Wal-Mart, eBay, Sears, Jet, and, most relevantly, Amazon.

Jesse is highly analytical, having earned a degree in business administration, and likes to let the data in client accounts tell its own story. He calls Georgia home.


Lori Dinkins, Client Project Manager

Lori is a longtime e-commerce professional whose career has included consulting for consumer product brands on e-commerce strategies and managing both corporate and client-facing functions for a consulting agency. Her diverse project management background encompasses industries like food and beverage, retail, legal, and education.

She finds helping brands develop their brand management strategy very rewarding. Charlotte, North Carolina is where she calls home.

See Lori's blog posts.


Louise Gray, Client Project Manager

In a past life, Louise worked at Sony PlayStation, managing production resources and schedules for multi-million-dollar video games. Today, she helps brands implement cutting-edge strategies to grow sales on Amazon.

Louise is a published writer, holds an MBA in Finance and Marketing, and supports the Bobsled team from sunny San Diego, California.

Lauren Sutehall Wilson, Client Project Manager

Lauren has an MBA from Northwestern University’s Kellogg School of Management. She is an experienced Project Manager and team leader. Her experience includes international work as a Senior Consultant for Deloitte where she optimized product listings by assessment and expansion of Deloitte's global Products and Solutions Storefront.

Lauren’s extensive experience in data analytics is a great fit for analyzing the world of Amazon and determining ways to help our clients’ product sales grow.


Stefan Jordev, PPC Specialist

Prior to Bobsled, Stefan managed digital advertising campaigns at the Swedish software and consulting company Seavus, worked on a master's degree in E-business, and became a thought leader in the online marketing space, having written for several industry publications.

His multi-disciplinary digital marketing background includes Bing ads, AdWords, lead generation, email & social media marketing, and certification in Google Adwords. His home is in Skopje, Macedonia.

See Stefan's blog posts.

Aleksandar Gadjovski, PPC Specialist

Aleks’ background in internet marketing, specifically Google Analytics, Adwords and SEO, combines his prior interests in programming and economics. At Bobsled, he creates and optimizes Amazon advertising campaigns in Vendor and Seller Central for his clients.

He also has a bachelor's degree in E-business and is part of the local mountain search and rescue team in his home of Ohrid, Macedonia.

See Aleks' expertise.

Stefania Pilindavic, Client Account Specialist

Having spent nine years as an English language teacher, Stefania can create order in environments where it didn’t previously exist, something necessary when navigating the latest changes or programs from Amazon.

Her background gives her the ability to maintain a high-energy focus on delivering results for Bobsled clients. She makes her home in Novi Sad, Serbia.



Saied Ghaffarian, Sales Acquisition Associate

Saied is a passionate problem solver with a penchant for getting things done. Highly motivated, charismatic and adaptable with success creating and nurturing brands for startups worldwide.

Saied is an eCommerce expert with experience selling and marketing for dozens of brands on sites such as Amazon, eBay, and Etsy with Ethnic Lanna in Thailand. 

Danica Petrovic, Client Account Specialist

Danica’s background in customer service gives her the patience needed to navigate Amazon’s complex systems while keeping client's product listings look perfect.

Beyond her role at Bobsled, Danica has earned a master's degree in ecology, and her home is in Belgrade, Serbia.

Armin Alispahic, Client Account Specialist

Armin has substantial experience in e-commerce, especially with Amazon, but he's one of those people always striving for improvements. On a daily basis, he identifies and troubleshoots critical performance issues for clients while keeping an eye out for growth opportunities.

Beyond his role at Bobsled, Armin has earned a master's degree in English Language and Literature, and he makes his home in Zenica, Bosnia & Herzegovina.


Sergey Flid, PPC & Finance Associate

Previously an auditor at KPMG, Sergey's financial accounting background translates well into the data-heavy world of PPC. 

At Bobsled, he supports the rest of the PPC team with accurate reporting for ad campaigns from his home in Kiev, Ukraine.


Aleksandra Pavlovic, Client Account Associate

Prior to joining Bobsled, Aleksandra worked as a marketing coordinator at a regional IP law firm, before which she worked as a translator for a local news agency and the U.S. government. She has a degree in Business Administration and loves travel and sports, particularly tennis and basketball. She supports Bobsled from her home in Skopje, Macedonia.


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