MEET the bobsled team

 
 

KIRI MASTERS
CEO

Amazon consultant Kiri Masters CEO Bobsled Marketing

 

Kiri spent the early part of her career in commercial banking before falling hard and fast for e-commerce.

Learning the Amazon ropes with her own product company in the crafts niche, she now helps other brands quickly grow their revenue online.

Kiri is a self-professed Amazon nerd. Read more about Kiri here.

 
 

TOM CROSTHWAITE
SALES MANAGER
(NEW YORK)

Sales Manager Tom Crosthwaite Bobsled Marketing

 

Tom is a senior and pivotal member of the Bobsled team. Tom was the very first Project Manager on the Bobsled team, and now advises prospective clients on how an effective an Amazon channel strategy can help them achieve their revenue goals. 

Contact Tom at tom@bobsledmarketing.com

 
 

JULIE SPEAR
OPERATIONS mANAGER
(OHIO)

Julie Spear Operations Manager Bobsled Marketing

 

Julie has been with us right from the beginning, as the very first Bobsled Marketing employee! Since then, Julie has launched hundreds of products for new & established brands on Amazon as a Project Manager. These days Julie oversees all Client projects. 

 
 

JOY BASTAWROUS
PROJECT MANAGER
(HOUSTON)

Joy Bastawrous Project Manager Bobsled Marketing

 

With 15 years of experience in digital marketing & project management, Joy brings a depth of knowledge and structure to client engagements.

Having worked as an independent marketing consultant for 5 years, Joy also understands the unique challenges of business owners.  

 
 

LOUISE GRAY
PROJECT MANAGER
(CALIFORNIA)

Louise Gray Amazon Marketing Expert Bobsled Marketing

 

In a past life, Louise was a Project Manager at Sony, managing 6 and 7 figure project budgets. Today, she helps brands to implement cutting edge strategies to grow sales on Amazon. 

Louise has an MBA in Finance and Marketing. 

 
 

RACHEL WAGERS
PROJECT MANAGER
(FLORIDA)

Rachel Wagers Project Manager Bobsled Marketing

 

Rachel is a driven Amazon FBA expert with a lot of hands-on experience under her belt helping brands launch in the marketplace and growing their revenue from $0-$300k/year in only a couple of months.

Coming from a digital agency background, Rachel knows how to listen to a client’s goals and customers needs to create a product launch strategy that works.

 
 

JESSE ROOPLAL
PROJECT MANAGER

Jesse Rooplal, Project Manager Amazon Bobsled Marketing

 

Often called a "Jack-of-all-trades", Jesse is appreciated, both by us and our clients, for finding solutions. Having a keen eye for detail and a background in Information and Project Management, Jesse is not shy of going the extra mile to ensure clients' business goals are being met.  

Being a problem solver, in his spare time, Jesse is often tackling home DIY projects.

 
 

LORI DINKINS
PROJECT MANAGER

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Lori is a longtime e-commerce professional with a reputable career in project management, both online and offline. She finds navigating the intricacies of the Amazon platform and working with companies to develop their brand management strategy very rewarding.

Lori comes to Bobsled Marketing with a diverse project management background in industries like Food and Beverage and Retail, as well as Legal and Education.

 
 

DANICA PETROVIC
ACCOUNT ASSOCIATE

Danica Petrovic, Bobsled Marketing Amazon Account Associate

 

Danica brings to the table a valuable background in customer service, a sunny attitude and a clear focus on solutions.

Danica ensures our clients’ product listings look perfect and that their customers are happy.

 
 

ARMIN ALISPAHIC
AMAZON SPECIALIST

Amazon specialist  Armin Alispahic Bobsled Marketing

 

Armin has substantial experience in e-commerce, specifically with Amazon. He is one of those people always striving for improvements, knowledge and perfection. Whatever the challenge, Armin handles it.

 
 

STEFANIA PILINDAVIC
AMAZON SPECIALIST

Amazon specialist STEFANIA PILINDAVIC Bobsled Marketing

 

Stefania’s background in education gives her an edge in clear communication and problem-solving. Her high-energy focus on results and developing solutions makes her a fan-favorite of our Clients (and their customers!).

 
 

MONICA BADIU
MARKETING MANAGER

Monica Badiu Amazon Marketing Experts Bobsled Marketing

 

Monica’s past experience in PR, content, and social media marketing bring a level of polish and consistency to Bobsled’s own marketing efforts. Monica has the prolific productivity of a whole team of marketing experts, and we’re glad to call her our entire marketing department.

 

Ready to talk?

MEET YOUR PPC GOALS WITH OUR EXPERTS' HELP

Increase your Amazon revenue profitably and predictably with professional advertising campaign management from our expert Amazon PPC team.

 
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Stefan Jordev - PPC Specialist

Bobsled Marketing’s resident AMS (Amazon Marketing Services) Expert. Stefan has a multi-disciplinary digital marketing background including Bing ads, Adwords, lead gen, email & social media marketing. Stefan is Google Adwords Certified and a MSc in E-business management candidate.

READ STEFAN’S BLOG POSTs:

8 Differences between Amazon Sponsored Products Ads and Google Adwords - In this blog post we cover the main differences between Google Adwords and Amazon Sponsored Products - the ad platform for brands on the Seller Central (direct to consumer / FBA) system.

Amazon’s Pay Per Click Services: Our Predictions for 2017-For those of us using Amazon, it looks like, in 2017, we’ll continue to see pay per click advertising, or PPC, as a crucial component of our sales throughout 2017. However, while we can count on the importance of paid advertising to remain constant, we are anticipating some big changes and updates to Amazon’s PPC platform.


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Lazar Zepinic - PPC Specialist

Certified in Adwords Search, Display and Mobile advertising; Google Analytics; Bing ads. Lazar has 5 years of experience in the tech industry, including SEO, social media management, UI, and PPC.

Read Lazar's Blog Posts:

The Full Guide to Selling Grocery & Gourmet Foods on Amazon - With the launch of Amazon Go (Amazon’s convenience store concept) in Seattle last week, it’s clear that the online food & grocery category is a ripe opportunity for brands. In this blog post we take you through the Ungating process for brands looking to sell in Grocery & Gourmet Foods on Amazon.

14 Ways to Optimize Amazon PPC Campaigns - A lot of factors can affect PPC performance, and they might not be visible in your raw PPC metrics. Without the proper knowledge to work with, you’ll be unable to make the correct changes to your PPC campaigns and get meaningful results for your growth strategy. Our PPC expert, Lazar Zepinic,  developed an easy-to-follow checklist for brands that want to take back control over their PPC performance and ensure their campaigns are both effective and efficient.

8 Differences between Amazon Sponsored Products Ads and Google Adwords - In this blog post we cover the main differences between Google Adwords and Amazon Sponsored Products - the ad platform for brands on the Seller Central (direct to consumer / FBA) system.


Amazon PPC expert Alex Gadjo Bobsled Marketing.png

 

Alex Gadjovski - PPC Specialist

Digital marketing consultant by trade, Aleksandar's passion for keywords and data gives him an edge in detailed keyword research and managing PPC ad campaigns to increase conversions & revenue for our clients.

Read Alex's Blog Post:

The Full Guide to Selling Grocery & Gourmet Foods on Amazon - With the launch of Amazon Go (Amazon’s convenience store concept) in Seattle last week, it’s clear that the online food & grocery category is a ripe opportunity for brands. In this blog post we take you through the Ungating process for brands looking to sell in Grocery & Gourmet Foods on Amazon.


Brent PPC Amazon Consultant Bobsled Marketing

 

BRENT ZAHRADNIK - PPC (ADS) Consultant

Brent rode 4,600km across the United States on a bicycle in 2012, and bike touring is his main reason for doing anything at all, really! 

Lucky for us, a secondary passion is crunching data on Sponsored Products ads for our clients, dialing in results and squeezing out ever more ROI. 

READ brent'S BLOG POSTs:

Getting Started with Amazon Sponsored Product Ads - Amazon Pay Per Click (PPC) is a cornerstone element of our Product Launch Service here at Bobsled Marketing. This short video covers Brent's Top 5 Tips for getting started with Amazon PPC. Let us know what questions you have about advertising on Amazon (and subscribe to our channel if you haven't already)!

Why Your Amazon PPC Campaign Is Failing and How to Change That - Utilizing the power of PPC and implementing Amazon Sponsored Product Ads are sure-fire ways to boost your discoverability and to build your brand. Besides simply generating more revenue and increasing your ROI, paid advertising has been shown to boost organic (non-paid) Amazon rankings and sales, which have a greater long-term impact on your brand’s success.

6 Mistakes Brands Make with Amazon Sponsored Products Ads -  Because Amazon is such a dominant force in the online retailing space, brands of all types can generate enormous revenues by selling their products through the service. Even better, collaborating with Amazon on their pay-per-click (PPC) advertising program, called Amazon Sponsored Products can yield highly-qualified traffic to your product listings and increase those margins. Brent Zahradnik, Amazon PPC consultant, sees brands make six common mistakes when it comes to their PPC strategy on Amazon.

How much should I spend on Amazon PPC? - Our PPC Specialist Brent spends every day setting up, analyzing, and optimizing Amazon PPC campaigns. He discovered a rule of thumb that helps sellers to estimate what their ad spend should be for Amazon Sponsored Products which we call the 25/25 rule.

"Your offer is not eligible for advertising" - Troubleshooting Amazon PPC Eligibility Issues {Video} - Amazon Sellers and Vendors sometimes encounter issues with their ad campaigns showing. Kiri and Brent discuss common reasons for ineligibility, as well as a surprising situation that's specific to Vendors who are using the AMS (Amazon Marketing Services) advertising platform.


Bobsled Amazon Marketing Agency

Bobsled Marketing takes a rigorous data-driven approach to ad management. Our strategies are based on results, rather than gut-feel or by simply copying what has worked in other sales channels. Learn more about how we work.

if you need help with your ppc campaigns, Contact us for a consultation and proposal.