Auditing Moderate Amazon Success for Clues
PRODUCT CATEGORY: Clothing & Accessories
SERVICE TYPE: Audit
This client had been selling on Amazon for a number of years to moderate success, but they wanted a second opinion on how they could identify opportunities for growth via their Seller Central account.
How Bobsled Marketing got started
We reviewed every product listing with an eye toward SEO and conversion potential.
We identified gaps in high-quality imagery.
Our PPC specialists began collaborating with the client on how copy could be leveraged to immediately answer common questions and concerns about the product.
We analyzed their bidding and keyword strategies to discover new grouping and targeting methods that would drive down spend while growing sales and revenue.
An audit of the post-purchase email sequence identified opportunities for stronger copy and better timing.
After this audit, the client, which makes laptop bags, signed on with Bobsled Marketing for a comprehensive PPC management project. Since then, we’ve been managing their ad campaigns, optimizing SEO, and driving more sales while actually spending less on advertising.