When it comes to the gift-buying season, most businesses think about Christmas first. They’re not wrong to do so—the holiday drives billions in retail sales every year—but they’re also neglecting huge populations within America’s diverse cultural landscape. There’s the well-known Hanukkah, which also takes place in December, but those of the Jewish faith celebrate a number of holidays throughout the year.
Our CEO, Kiri Masters, writes about how to prepare your channel and inventory for the most profitable time of the year on Amazon: Q4 aka The Magic Holiday Season. She addresses the key aspects we use when working with Bobsled Marketing clients to prepare them for a profitable holiday season.
Whether you're the only one in your company responsible for online sales, or part of a team of people which manages multiple sales channels, it’s important to understand all the roles and activities that make for a successful Amazon strategy.
Lightning Deals were recently made available to merchants on the Seller Central platform on Amazon. Currently, Lightning Deals are offered on an invitation basis. At Bobsled Marketing we’ve been experimenting with Lightning Deals for many of our clients, to measure the benefit that brands can get from this promotional tool.
Some companies think that just uploading their product catalog to Amazon will mean that customers will start buying their products right away, and their revenues will explode overnight. In this short video I explain why that's NOT the case and how to know if your brand is really ready to launch on Amazon.
Why bother with paid advertising? You’re already putting a lot of thought into creating wonderful product pages that appeal to your customers. But there’s only so much that great content and organic outreach can do these days.
Sponsored Products, seems like this should be a no-brainer solution if you want to get more motivated buyers to see your products, but brands make a number of common-but-costly mistakes when they aren’t experienced with PPC advertising on Amazon.
According to a 2015 BusinessWire report, Amazon’s Q4 last year was a record-breaking one. With more than three million customers joining Prime in the third week of December, Amazon managed to ship over 200 million more items for free in the 2015 holiday season and Prime Now had its busiest day ever on Christmas Eve—delivering its last order of the day at 11:59 p.m. to a customer in San Antonio, Texas.
According to a report by investment bank Cowen, Amazon is set to overtake Macy's as the largest apparel retailer in the USA in 2017. The same report shows that the number of Amazon apparel purchasers increased by 19% year over year. If you’re the owner of an apparel and clothing brand, you should start asking if Amazon is a suitable channel for your products.
You've probably asked yourself these questions before: How much money are we losing because of the TIME we're throwing at managing our Amazon account? How much time should we spend to get this right? How much more money could we be making with a well-optimized Amazon channel strategy?
We answer your questions and go over the three main reasons why hiring a specialty Amazon agency can be helpful. Also, we crunched the numbers and now we can we show you how much money and time we have saved three of our clients, in only three months.
As a team of Amazon sales & strategy consultants , we often talk with a lot of brand owners who are not yet actively selling on Amazon. Following our initial marketplace analysis, it might come as a surprise for these owners when we find that their products are actually being sold on Amazon, by other sellers. It then begs the question, “How are other people allowed to sell my product on Amazon without my permission?
Read about trends on Amazon’s international growth, and how brands can ride the wave of Amazon’s aggressive international expansion.
Amazon seeks to become the largest ecommerce retailer in the World. And in order to do that, it has to play in more markets than just North America. Amazon’s growth outside of the US & Canada (read here about selling FBA in Canada) has evolved to adapt in the types of markets it launches in, offering sellers the opportunity to ride along and rip the benefits of its aggressive and revenue-driven international expansion.
With cross-border sales making up an increasing amount of ecommerce sales in the future, it’s necessary for all brands selling online to be considering the regulatory, logistical, and trade impacts of Brexit. Here’s how we think Brexit will affect Amazon Sellers.
Since introducing their “Launchpad” program in July 2015, Amazon has been contacting hardware startups and hot new brands with successful crowdfunding campaigns to get them onto this new program.
Here we break down the difference between Amazon Launchpad versus Seller Central, the pros and cons of the program, and some things for brands to think about when making the decision - should we use the Amazon Launchpad program?
Product reviews are an essential way of building credibility and "social proof" for your brand on Amazon. Unfortunately, far less than 5% of customers actually write reviews for the products they buy. So how do you break the cycle? Here are 4 approaches that we use with clients at Bobsled Marketing.
Do you own your own sales channel such as an e-commerce website, or do you sell your products via other sales channels such as Amazon, Etsy and eBay? There are advantages and disadvantages to both approaches, and article contribution by Eastside Co covers them all.
The rapid uptake of e-commerce means that buyers & sellers are frequently not located in the same state, complicating the interpretation of sales tax laws which were designed for brick and mortar businesses. And what happens when your inventory is located across the country in Amazon's warehouses? I interviewed a CPA to help sort through the questions that FBA Sellers have about sales tax in the US...
Amazon's Pay Per Click (PPC) advertising platform can be an extremely efficient way to drive traffic to your product listings. By targeting specific keywords and search terms, you can target customers who have are looking for products like yours.
Amazon Pay Per Click (PPC) is a cornerstone element of our Product Launch Service here at Bobsled Marketing. Brent Zahradnik, our dedicated PPC Specialist, keeps busy creating and optimizing our clients' Ad campaigns to drive profitable traffic to product listings.
This short video covers Brent's Top 5 Tips for getting started with Amazon PPC. Let us know what questions you have about advertising on Amazon (and subscribe to our channel if you haven't already)!
Many brands with their own warehousing and fulfillment capabilities are challenged by the fact that they had to default to Amazon Fulfillment in order to have their products be eligible for the "Prime" program on Amazon. But now, Amazon has introduced the "Seller Fulfilled Prime" program, which enables companies to process and ship out customer orders directly from their facility while keeping their products Prime-eligible.
The B2B eCommerce market is more than twice the size of the B2C market, but B2B commerce has usually been slower to evolve than its counterpart.
The Amazon Business Seller Program aims to serve this $800 Billion purchasing market. It can be a great opportunity for manufacturers and brands looking to reach procurement specialists and buyers. Here’s our rundown of the core aspects of the program and what type of business this program is best suited to.
We get asked a lot by clients whether they should use the Vendor or Seller (Merchant) program to sell their products on Amazon. So we created a quiz to help you think through some of the key questions!
A new study by Northwestern University has found that you shouldn’t get too hung up on achieving a perfect 5-star rating for products in your online store or marketplaces like Amazon. In fact, 5-star ratings may even damage your sales. Here's why...
There’s a little-known capability that the Fulfillment By Amazon (FBA) system offers: the ability to have Amazon fulfill customer orders from other channels, right out of your FBA inventory.
With multi-channel fulfillment, Amazon holds your inventory in their warehouses, and ship your products to customers who’ve ordered through other sales channels like your own ecommerce store or other marketplaces