Amazon Sponsored Product Ads (PPC) Optimization Service
Sponsored Product Ads are a cornerstone element of a successful Amazon marketplace strategy. Paid advertising increases sales through improving discoverability and Sales Rank for relevant search terms.
An effective Ad campaign targets search terms or keywords people are already using to look for similar products. When sales occur, this reinforces your product’s rank for those keywords and can improve organic search rank position.
Effective Ad campaigns also have a clear ROI (return on investment) both in terms of money and time for the brand owner. Many brand owners on Amazon don’t have the time to devote to effective campaign management, and developing true expertise in this channel does take a significant amount of time and experience.
Get your products found by the right customers
Accelerate awareness of new products
See consistent & profitable revenue improvement
The Bobsled Marketing Amazon PPC Approach
Bobsled Marketing takes a rigorous data-driven approach to ad management. Our strategies are based on results, rather than gut-feel or by simply copying what has worked in other sales channels.
Our PPC management service is a monthly service, based on the number of SKUs in your assortment. Contact us for a consultation and proposal.
Here's how it works:
Onboarding call. You’ll have a strategy call with your assigned PPC Specialist to review your past experience with paid traffic (whether on Amazon, AdWords, Facebook PPC, etc) and understand your brand’s position in the market.
An Audit of your current ad campaigns, then update or re-build your campaigns to drive sales and rank your product organically.
Ad Campaign management focused on hitting your target ACoS while increasing revenue.
Conduct keyword research for your products & competitors, and revisit this on a monthly basis.
Provide you with suggestions on how to improve your product page title & back-end keywords, based on campaign performance
Measure our performance on a weekly basis and provide you with performance reports and a monthly conference call.
If you don’t yet have Amazon Sponsored Products set up in your account, we can build these from scratch.
So we can make sure that we're the right fit for you, please complete the form below.
Note: we do not currently service nutritional supplement brands.
Want to learn more about Bobsled Marketing’s Amazon PPC philosophy? See our past articles and videos about PPC.