Amazon Channel Management

Seller Central, Vendor Central and Hybrid Amazon Channel Management


What is the Channel Management service?

There are many challenges for brands operating as third party sellers (Seller Central) and first party vendors (Vendor Central) on Amazon. Bobsled’s Channel Management service satisfies four core goals:

  • Grow Amazon revenue (profitably)

  • Efficient account admin and brand protection

  • High-level insight and reporting

  • Save our clients huge amounts of time


How does it work?

There are four components to a successful Amazon presence, many of which exist ‘below the surface’ of what is visible to shoppers. At Bobsled, we refer to these four key requirements as the Amazon Iceberg.

  • Paid Advertising

  • Organic Marketing

  • Brand Protection & Customer Service

  • Operations

Your Bobsled team will provide full done-for-you account management across all four areas as part of our Channel Management service.




Which Amazon marketplaces does Bobsled support?

We provide done-for-you channel Management on Amazon’s North American, European and Australian marketplaces - both on Seller Central and Vendor Central. This includes non-English markets e.g. Amazon Germany. For many of our clients we manage their presence across several Amazon marketplaces simultaneously.

Note: Are you selling on Amazon in a ‘hybrid’ capacity by maintaining both a Seller Central and Vendor Central account simultaneously? Or are you currently a Vendor but considering launching a Seller Central account in the near future? If the answer to either question is yes, Bobsled can extend channel management across both seller and vendor accounts to ensure full coverage.

Are there other services I can take advantage of?

Bobsled’s Channel Management clients are eligible for additional advertising services aimed at driving Amazon sales even further.  With our off-Amazon advertising add-on, your Bobsled advertising team will drive social media (Facebook, Instagram) and search engine (Google, Bing) traffic to your Amazon listings and storefront.

Why should I partner with Bobsled?

Our team has launched dozens of brands on multiple Amazon marketplaces, and manages tens of thousands of products on Amazon. Here are some brands we have worked with:

Case Studies:


When is the right time to bring in Bobsled?

Bobsled has experience with brands of all sizes across a multitude of product categories. Whether you are newly-launched, or an established presence generating millions in revenue per month, our guiding growth principles remain the same. Read more about Bobsled’s direct impact on existing Amazon accounts here.


What is the price?

A detailed proposal will be delivered to you by your Bobsled Sales Manager once all the relevant details regarding the scope of your account (number of marketplaces, timeline for optimizing products, size of the product catalog, level of service required) has been gathered.