CROWDFUNDED TO AMAZON VIDEO COURSE, PART 1
You've just funded your product. Now what?
Jump into module 1 below, where we'll show you how to get started.
This module is all about How Amazon fits into your Product's Retail Placement Strategy.
Many founders of physical products view Amazon as a standalone retail channel. Few know that you can harness the power of Amazon's extensive fulfillment & logistics network as if it were your own. But this training module will teach you how to do exactly that.
We also cover why being on Amazon is important for new products, and how selling on Amazon affects your brand.
Just a reminder: After the fourth module we'll give you another opportunity to sign up for a strategy call, so we can help you choose the best options for your business.
WHEN SHOULD A KICKSTARTER/ CROWDFUNDED PROJECT START THINKING ABOUT RETAIL PLACEMENT?
It helps to start planning early, because your retail placement and fulfillment strategy can impact your initial order volume. You should model scenarios of how many units you expect to move each month after launch, after you've fulfilled rewards to your campaign supporters. Once your project reaches its funding goals, it can take a few weeks to get set up on Amazon.
WHAT ARE THE MAIN RETAIL PLACEMENT OPTIONS / SALES CHANNELS?
Some of your target sales channels might include:
- Traditional in-store retail (B2C) or wholesale (B2B)
- Retail online through dropshippers
- Retail online direct
- Wholesale online to retailers or wholesalers
As you create your sales forecasts, ensure your can optimally address various sales channels. In the video, I explain how you can leverage Amazon's fulfillment and logistics capabilities across all of these channels, not just the Retail Online Direct model.
HOW DO I USE AMAZON’S FULFILMENT NETWORK TO FULFIL REWARDS ORDERS?
You can upload a spreadsheet of Rewards orders to Amazon, and they will fulfill each order directly to the customer. The fees for this are the standard pick & pack, weight handling, and variable closing fees for your product's category. This is a very convenient option to use when fulfilling Rewards orders, as well as any orders you receive through your own online store.